MLB 24 UNSEEN
Our team was tasked with developing a fresh visual identity for the FOX Sports MLB package. The concept centered on capturing the unseen forces that shape the game—the motion, energy, and physics that aren’t visible to the audience but define every play. Elements such as wind, the Magnus effect, velocity, and natural spirals inspired the motion language and design motifs. The result is a youthful, modern aesthetic that brings new life to the broadcast package while honoring the heritage and spirit of baseball.
